Privacy policy

Last updated: 04/06/2026

This Privacy Policy explains how MyTeddyTale, trading as MyTeddyTale collects, uses and protects personal information when you visit our website, place an order, upload a photo, or contact us.

Our website is: myteddytale.com
Contact email: hello@myteddytale.com

1. What we do

MyTeddyTale creates personalised printable story PDFs for children. Customers provide details such as a child’s name, age, favourite teddy, toy or pet, story preferences, and an uploaded photo. We use this information to generate a personalised story and a black-and-white colouring-style cover illustration, which is then sent to the customer by email.

Orders must be placed by an adult parent, guardian or responsible purchaser.

2. Information we collect

When you place an order or use our website, we may collect the following information:

Order and contact information

  • Name

  • Email address

  • Billing details

  • Payment confirmation

  • Order details

  • Any messages you send to us

Personalisation information

To create your personalised story, we may collect:

  • Child’s first name

  • Child’s age

  • Child’s gender or pronouns where provided

  • Teddy, toy or pet name

  • Teddy, toy or pet description

  • Story theme

  • Personality traits

  • Special notes provided by the customer

Uploaded photos

You may upload a photo of:

  • a teddy, toy or pet

  • a child with their teddy, toy or pet

  • another suitable image needed to create the personalised story

Uploaded photos may include personal data, especially where a child is visible.

Please only upload suitable, age-appropriate photos where any child is fully clothed and not in bed, bath, changing clothes, pyjamas or any private situation.

Automatically collected information

Our website and service providers may collect technical information such as:

  • IP address

  • browser type

  • device information

  • website usage information

  • cookies and similar tracking technologies

3. How we use your information

We use your information to:

  • process your order

  • create your personalised story and colouring-style cover illustration

  • generate and deliver your printable PDF

  • contact you about your order

  • provide customer support

  • improve our product and website

  • prevent fraud, misuse or technical problems

  • comply with legal and tax obligations

We do not sell children’s personal information or uploaded photos.

4. Our lawful basis for using your information

Under UK data protection law, we rely on the following lawful bases:

Contract

We use your order details, personalisation information and uploaded photo to create and deliver the product you purchased.

Legitimate interests

We may use limited information to run, improve and protect our business, provided this does not override your privacy rights.

Legal obligation

We may keep certain order and transaction records where required for tax, accounting or legal purposes.

Consent

Where required, we may ask for your consent, for example for optional marketing emails or non-essential cookies.

5. Children’s information

Our product is made for children, but orders should be placed by an adult.

Because stories may include a child’s first name, age and uploaded photo, we treat this information carefully. We only use this information to create and deliver the personalised product, provide support, and manage the order.

Customers should only upload photos and details they are authorised to provide.

6. AI-assisted personalisation

We use AI-assisted tools to help create the personalised story and black-and-white cover illustration.

Information provided for your order, including story details and uploaded images, may be processed by AI service providers for the purpose of generating your personalised product.

We currently use OpenAI API services to help generate story content and images. OpenAI states that, by default, data sent to its API is not used to train or improve its models unless the customer explicitly opts in to share data.

7. Who we share information with

We use trusted service providers to run our website and deliver orders. These may include:

  • Shopify — website, checkout and order processing

  • Uploadery / ShopPad — photo upload handling

  • Payment providers — payment processing

  • Zapier — automation between order, AI, PDF and email steps

  • OpenAI — AI-assisted story and image generation

  • PDFShift — PDF creation

  • Google Drive — storing and sharing generated PDF files

  • Gmail / Google Workspace — sending order emails

  • Analytics, cookie or marketing tools, where used

These providers only receive the information needed to perform their services.

We may also share information if required by law, regulation, legal process, fraud prevention or to protect our rights.

8. International transfers

Some of our service providers may process information outside the UK or the European Economic Area.

Where this happens, we rely on appropriate safeguards, such as adequacy regulations, standard contractual clauses, data processing agreements or other lawful transfer mechanisms.

9. How long we keep information

We only keep personal information for as long as reasonably necessary.

As a guide:

  • Order and transaction records may be kept for up to 6 years for tax and accounting purposes.

  • Uploaded photos and generated story files are kept only for as long as needed to create, deliver, support and troubleshoot the order, unless a longer period is required by law.

  • We aim to delete uploaded photos and generated files after [30 / 60 / 90] days, unless we need them for customer support, fraud prevention, legal reasons or you ask us to delete them sooner.

  • Customer support messages may be kept for as long as needed to deal with your enquiry and maintain business records.

You can contact us to request deletion of uploaded photos or generated files.

10. Marketing

We will only send marketing emails if you have opted in or where we are otherwise allowed by law.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.

We will still send service emails about your order, even if you unsubscribe from marketing.

11. Cookies

Our website may use cookies and similar technologies to:

  • make the website work

  • process checkout

  • remember preferences

  • analyse website performance

  • support marketing or advertising, where enabled

You can manage cookies through your browser settings. Where required, we will ask for consent for non-essential cookies.

12. How we protect your information

We take reasonable steps to protect personal information, including using trusted service providers, account security, access controls and secure systems.

No online service can guarantee complete security, but we aim to protect your data and reduce unnecessary access.

13. Your rights

Depending on where you live, you may have rights over your personal information, including the right to:

  • access the personal information we hold about you

  • correct inaccurate information

  • request deletion of your information

  • restrict or object to certain processing

  • request a copy of your information

  • withdraw consent where processing is based on consent

  • complain to a data protection authority

To exercise your rights, contact us at:

hello@myteddytale.com

If you are in the UK, you can also contact the Information Commissioner’s Office at ico.org.uk.

14. Refunds and deletion requests

Because each MyTeddyTale story is personalised and digital, orders are normally non-refundable once generated.

However, if something goes wrong, your file does not arrive, or you have concerns about your uploaded photo or generated story, please contact us and we will try to help.

You can also ask us to delete uploaded photos or generated files, subject to any legal or business record requirements.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be posted on this page with the updated date at the top.

16. Contact us

For questions about this Privacy Policy or how we use personal information, contact:

MyTeddyTale
Email: hello@myteddytale.com
Website: myteddytale.com
Business location: United Kingdom